A Legendary, Grand-scale Address with a Grand-scale Front Yard Deserves an Eau de Parfum to Match
NEW YORK, Feb. 15, 2012 /PRNewswire/ –
City parks have always intrigued us at Bond No. 9. These oases of serene greenery give New Yorkers a gathering place, an escape-hatch, and a time-out from the steel and concrete that surrounds and encloses us. What’s more, parks are filled with botanicals, so they smell good—and smelling good with a New York accent is what Bond No. 9 is all about. Now, just in time for spring 2012, comes a 7th—Central Park West—inspired by the fabled thoroughfare that runs the entire two-and-a-half mile length of our greatest urban grassland, situated just across the street.
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Elegant thoroughfares with palatial buildings are in evidence elsewhere in Manhattan, but they’re the specialty at Central Park West, which urban planners and architectural critics regard as one of the grandest, most sumptuous addresses in America. Nowhere else can you find such an amazing line-up of neat and elegant grand-manner apartment houses—with the singular purpose of overlooking and honoring the magnificent greenery that, after all, is their front yard.
Central Park West, the fragrance, has been designed to have the grandeur and largesse of the street itself. It starts off with a springtime wakeup call: Narcissus mingled with tangy ylang ylang and a pinch of piquant pepper. Then comes a beckoning white-petal melange—orris, jasmine, and linden—surrounding their centerpiece, majestic gardenia. Sustaining and enriching this bouquet is an enduring base of white oak and vetiver, combined with the animal whiff of musk.
The Central Park West bottle captures the essence both of the neighborhood and the season. Against a pistachio background is a classic but oversize houndstooth check pattern (as pedigreed as the local architecture), updated here in purple—adding pizzazz. And wound around the neck is a gift—a detachable, double-row bracelet of pink beads with a big pink floral blossom, which, like the coveted flower on last spring’s Madison Square Park, can be worn on its own as a brooch.
On-counter March 15, 2012 and will be sold at Bond No. 9′s five New York stores, Saks Fifth Avenue, Nordstrom and bondno9.com. Price: 100ml, $250; 50ml, $180; body silk, $130; candle, $110; shower gel, $75.
For press requests, contact Bond No. 9 New York Public Relations, 212.228.0842 x24 or firstname.lastname@example.org