Indian rice exporters claim basmati rice favourable for diabetics on basis of nutrition value

Karachi, September 26, 2013 (PPI-OT): The Union of Small and Medium Enterprises (UNISAME) has invited the attention of the federal commerce minister Khurram Dastagir to the Indian rice exporters strategy of selling Indian basmati rice as good for diabetic patients based on its nutritional value.

It is reported that the Indian rice exporters are selling and promoting their brands of basmati rice in important overseas markets indicating on the bags that the basmati rice is good for diabetics and helps in maintaining blood sugar levels.The Indian basmati rice has become very popular due to their claims and their brands are selling much more as compared to Pakistani basmati rice.

President UNISAME Zulfikar Thaver said that the Pakistani rice exporters need to study this claim of the Indian shippers and determine the facts and if found to be true the Pakistani exporters of basmati rice may also indicate the advantage on their branded bags to promote their business.

He called upon the Rice Exporters Association of Pakistan (REAP) to urgently contact the Pakistan Council of Scientific and Industrial Research (PCSIR) and confirm the Indian claims and if found true issue statements in support of the claim and allow the Pakistani shippers to print on their bags as well to promote sale of Pakistani basmati rice as well on merit.

He said due to the Indian strategy of promoting their basmati rice by adding that basmati rice is favourable diet for the diabetic they are leading in market share especially in USA, Canada and Europe where the consumers are health conscious and believe in healthy nutritional aspects.

Thaver urged the federal commerce minister to ascertain the nutritional aspects and the Indian claims about basmati rice and accordingly direct the authorities in Pakistan to print the advantages and merits of basmati rice on the bags.

For more information, Contact:
Union of Small and Medium Enterprises (UNISAME)
75/1 3rd Commercial Street,
Phase IV, D.H.A., Karachi, Pakistan
Phones: + 92 35884225 and 6
Cell: + 92 300 8245307 and + 92 321 8245307
Fax: + 92 35380642

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