Karachi, November 21, 2012 (PPI-OT): Cricket Companion, a mobile phone app launched in2007 and one of the most downloaded apps on the Nokia Ovi Store bagged the P@SHA ICT Award 2012 in the “Best Mobile Application Category”. The cricket-centric mobile app was a huge success as it provided updated content to cricket fans across the globe. The app was developed before the 2007 Cricket World Cup and instantly became the top choice of cricket fans for its design and intuitive user experience.
Initially, the app was developed at a time when the mobile app ecosystem was almost non-existent. The app stores were scarce and catered to a niche base of technology savvy youngsters. The app was promoted through forums and SEO techniques where fans were routed to the Cricket Companion website to download the app. Users could also share the app with friends and family, thus penetrating it further in the fan base.
The 2008 IPL season saw an immense surge in the popularity of the app in India, which was fuelled in by a promotional deal between Cricket Companion and Zenga, making it the official IPL scorecard. By 2010, the app had more than seven million downloads worldwide.
Cricket Companion is mostly downloaded on Nokia devices, due to the consistent efforts of the Nokia Store to promote the app. In its initial days, Nokia promoted the app across the world as a featured app which attracted a huge user base towards it. Nokia also picked Cricket Companion to promote developers on their OS platform.
One such platform was Nokia cricket offering during the 2011 Cricket World Cup where the company put together a special portal with Cricket Companion as the featured app along with other apps and games related to the sport.
Speaking on the success of Cricket Companion, Rabia Nizami, Area Head DX, Nokia Near East said, “I would like to extend my felicitations to the Cricket Companion team on achieving the award for the Best Mobile Application in 2012.
The app has been the epitome of success throughout various cricketing seasons and cricket fans across the world have downloaded this app for its unique experience in letting them stay connected to the sport.
The app has a download share of92.16% on Nokia devices which speaks volumes about its popularity on Nokia store. Nokia has always provided a platform to skilful app developers and publishers to develop their talent further and bring their creative ideas to a global audience. I believe that the success of Cricket Companion shall open many fronts for developers to come forward and collaborate with Nokia to take the app experience to a completely different level.”
The triumph was further reiterated by Arsalan Khakwani, CEO, Tricast Media (Pvt.) Ltd. by saying, “Winning the P@SHA ICT Award is a moment of immense joy for us. It has been a long journey of highs and lows but today I am grateful to Allah that we have been chosen for the most distinguished award in Pakistan.
This is another flower in the bouquet of Cricket Companion’s achievements from being the best mobile application of its category in India, in 2009 to remaining as Featured App on multiple app stores.” He further stated, “I would also like to pay a special thanks to Nokia Pakistan for playing a pivotal role in our success. Cricket Companion is the Most Downloaded Cricket Mobile Application around the Globe.
Cricket Companion has 300,000 Unique Monthly Visitors – 93% from Nokia Devices. Cricket Companion is the Top Cricket App on Nokia Platform with 1.2 Million Global Downloads from Nokia’s app store. This makes Cricket Companion the Global Success Story for Nokia in the App World.”
For more information, contact:
Nokia Pakistan Mobile (Pvt) Ltd
Bahria Complex 3
Moulvi Tamizuddin Khan Road
Ph: +92 300 211 5227