Lahore, March 19, 2013 (PPI-OT): Samsung Electronics Co., Ltd today reinforced its superior technology leadership, receiving the world’s first picture quality validation for the unrivaled picture quality of its 55 inch OLED TV. UL, a global independent safety science company, presented the validation, which is the first for any OLED TV in the industry and highlights Samsung’s leadership in the development of next-generation technology.
“Even after maintaining our No. 1 position in the global TV market for more than seven consecutive years, we refuse to be complacent,” said Hyugun Lee, senior vice president of Samsung’s Visual Display Business Division. “This achievement exemplifies our continued commitment to provide consumers with industry-leading innovations that deliver the best picture for the most immersive home entertainment experience possible.”
Throughout the extensive validation process, Samsung’s OLED TV underwent UL’s various picture element tests, including brightness, color and uniformity, as well as a new testing method, Emotional Image Quality Evaluation.
The new method measures the unique picture quality of the OLED TV by using 3D color space instead of 2D, allowing the test practitioner to measure the depth of color expression and contrast ratios. The new evaluation system can correctly examine every color that an OLED panel can produce.
This recognition of Samsung’s OLED TV attests to the company’s continued work toward refining its OLED technology and maximizing its consumer benefits ahead of a launch. The certificate also follows the recent, world-first recognition in the UHD TV category from UL and German certification firm, TÜV Rheinland, for the unparalleled picture quality of Samsung’s UHD TV.
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