Small and Medium Enterprises Development Authority takes initiative to promote Pakistani red meat in world market

Lahore, January 12, 2015 (PPI-OT): Small and Medium Enterprises Development Authority (SMEDA) has initiated a process to evolve concrete measures for promoting Pakistan’s red meat industry in the world market. It was disclosed by Mr. Alamgir Chaudhry, CEO SMEDA while chairing a consultative meeting held at SMEDSA head office today with key stakeholders of the meat sector.

Officials from various public and private sectors including Ministry of National Food Security and Research, Trade Development Authority of Pakistan (TDAP), Punjab Halal Development Authority (PHDA), representatives of Punjab Enabling Environment Project (PEEP) of USAID and members of Meat Exporters Association attended the meeting.

On the occasion Mr. Muhammad Alamgir Chaudhry, CEO SMEDA highlighted the importance of sector and informed about initiatives being taken by SMEDA for the development of Dairy and Livestock sector. He informed that the global red meat market bearing trade volume of over US $ 48 billion had a great scope for Pakistan, which is currently exporting meat worth US $ 200 million with a meagre share of 0.44% only in the world market.

He said that the volume can be enhanced manifold by transforming the red meat resources of Pakistan into value added products, which can only be possible by enabling the industry to meet the international compliance issues. He disclosed that SMEDA was in the process of preparing comprehensive guidelines to make the exporters of Red Meat well aware about the compliance requirements of world meet market.

A detailed presentation on functions of SMEDA, international trade trends vis-a-vis export of Red Meat from Pakistan and compliance requirements across value chain of Red Meat was also given to the participants.

The participants included Mr. Justice (Retd) Khalil-ur-Rehman Khan, Chairman, Punjab Halal Development Agency, Mr. Asad Zahoor, Team Leader, USAID-PEEP, Mr. Rehan Ali, Chairman, Operation Wing, Fauji Meat Ltd, Mian Khurram Usman, Managing Director, Cornish Engineering, Dr. Ehsan-ul-Haq Khan, Director, Animal Quarantine Department, Dr. Muhammad Akram, Assistant Animal Husbandry Commissioner, Ministry of National Food Security and Research, Syed Hasan Raza, Secretary General All Pakistan Meat Exporters and Processors Association, Dr. Shumaila Sikandar, Assistant Director, TDAP and Mr. Ghulam Habib, Livestock and Dairy Specialist, USAID-PEEP.

Stakeholders shared their views about the meat sector and also offered their support to SMEDA for developing guidelines on compliance requirement for export of Red Meat.

For more information, contact:
Liaqat Ali Gohar
DGM (Admin. and PR)
Small and Medium Enterprises Development Authority (SMEDA)
4th Floor, Building No. 3, Aiwan-e-Iqbal Complex,
Egerton Road, Lahore
Tel: +92-42-111-111-456
Fax: +92-42-36304926-7

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