Transformation of Chinese society into a demand-driven society and sophistication has creates vast room for Pakistan to become a manufacturing hub for ornaments, especially gemstones and handmade jewellery items: Mr. Shah Faisal Afridi

Lahore, June 17, 2015 (PPI-OT): Transformation of Chinese society into a demand-driven society and sophistication has created a vast room for Pakistan to become a manufacturing hub for the ornaments, especially gemstones and handmade jewellery items. It was stated by Mr. Shah Faisal Afridi, President Pak-China Joint Chamber of Commerce and Industry while addressing a 7-Member delegation from China interested to invest in Gems and Jewellery sector of Pakistan. The country can become regional leader by just adopting modern techniques and methodologies of value addition, he added.

The Delegation was headed by Mr. Xiaoming Cheng, Board Chairman Shangdong Huivuan group; other prominent members were Mr. Zhang Pei Hao, GM Marketing, Mr. Tony Hu, Sales Manager and Mr. Xiao, Vice President Yantai Chamber of Commerce and Industry.

PCJCCI facilitated the Delegation by arranging a gemstones exhibition in collaboration with the S.S Traders, a leading gemstones exporting company of Pakistan. The delegates were highly inspired by the varieties and originality of the gemstones. The gemstones displayed in the exhibition included Emeralds, Rubies, Peridots, Aquamarines, Topaz, Tourmalines, Corundum, Quartz, Garnets, Bastnaesites, Xenotimes, Sphenes, Amethysts, and Zircons etc.

Mr. Faisal Afridi suggested to collaborate with China for learning the latest techniques for cutting and polishing of the Gemstones and proposed to take the National Productivity Organization (NPO) on board in this regard. The NPO through Asian Productivity Organization (APO) should invite Chinese professionals in this sector to train Pakistani labour force for manufacturing and designing state of the art jewellery.

He mentioned that currently 4 million citizens of Pakistan were involved directly or indirectly to the jewellery and gem industry. There is 0.02% contribution to GDP from gemstones. Globally, the volume of gem stone trade is up to $40 billion whereas, Pakistan has a share of 0.31% only, he said and urged the government to take concrete steps to increase the competitiveness of this industry.

He was confident that full support and positive interventions of the government could make a paradigm shift in development of the Gems and Jewellery industry, which would enable Pakistan to act as a key player in the world market of this trade. He underlined the need of promoting Special Economic Zones (SEZ) with the facility of export and import financing certain tax exemptions in the country for uplifting of the Gems and Jewellery industry in the country.

Mr. Xiaoming Cheng, head of Delegation, in his address, acknowledged that the overall quality of Pakistani stones is excellent, which is preferred readily in the international trade shows. He explicated that in 1980, only 20,000 people throughout China were involved in the jewellery industry.

Thirty years later, more than three million are employed in this field but, rising costs of labour has erupted challenges for the manufacturing sector, which has created a room for Pakistan in this area, he added and pointed out that Chinese consumers had become more sophisticated in their shopping habits.

They are moving away from traditional styles and are more inclined towards latest trends, quality, uniqueness and luxury products, he said. Therefore, Pakistani exporters of Gems and Jewellery can make a room in Chinese market by just adopting international standards and quality.

Mr. Shahzad Saleem, Director SS Traders said that Pakistan is blessed with natural resources, which are not being fully utilized. He mentioned that to come up at the international level, there is an utmost need to up-grade this sector so that a sustainable growth can be achieved.

During discussion, various proposals were shared to empower the Gem and jewellery sector of Pakistan. The concrete proposals included the formation of Common Facility Training and Manufacturing Centers with the collaboration of China, Gemology/Design and Training Institutes, Gems Exchange / Trading Bureau, Gem Certification Labs and Branding/Marketing organizations.

For more information, contact:
Wardah Ali Gohar
Media Manager
Pakistan China Joint Chamber of Commerce and Industry (PCJCCI)
Mega Tower, 309 – 6th Floor,
Main Boulevard, Gulberg II,
Lahore, Punjab – Pakistan
Tel: +92-42-35777460-02, +92-42-37032203, +92-42-35874353
Fax: +92-42-35777524
Cell: +92-324-4925611
Email: info@pcjcci.org
Website: www.pcjcci.org

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