Entrepreneurs should use most effective tools like digital marketing, social media to give notable expansion to their business and to keep in touch with outer world effectively: Business leaders

Lahore, April 20, 2016 (PPI-OT):Entrepreneurs should use most effective tools like digital marketing and social media to give a notable expansion to their business and to keep in touch with the outer world effectively. In a statement issued here Wednesday, the LCCI President Sheikh Muhammad Arshad, Senior Vice President Almas Hyder and Vice President Nasir Saeed said that right technology is a must to move ahead so that entrepreneurs should focus this particular area and harness the power of digital marketing and social media.

They said Information technology has transformed the way of doing business. Manual business functions have been automated with the development of personal computers, business software and Internet-based intranets. While companies may develop internal business technology to increase the effectiveness of business functions, they may also use personal digital products to enhance operations. Developing different uses for information technology and various computer-related devices can help companies develop a competitive advantage.

They said that social media allows a business to promote and market its own brand with a large number of customers using social media as a primary source in their purchase decisions. They said that social media is a major element in assisting consumers in their decision making process while customers and entrepreneurs could also interact directly through this important segment of information technology.

The LCCI office-bearers said that digital marketing is the form of marketing that utilizes electronic devices such as personal computers, smart phones, cell phones, tablets and game consoles to engage with stakeholders. They said that by using this significant tool, entrepreneurs could easily control their consumers and convince them to utilize their products.

They urged the research institutions and researchers to come forward to address the gaps in the current scenario by developing world-class technologies. They also urged the government to utilize maximum resources for the promotion of Information Technology in the country enabling it to join the club of technologically advanced nations.

The LCCI office-bearers said that Information technology allows companies to reach a larger group of consumers in the economic marketplace. Resources such social media networks, e-mail marketing, pop-up banner ads on Internet websites and other technology-based items can help companies saturate the economic marketplace. Companies may also be able to use these resources to reach a younger target market or demographic group. Younger consumers are often more attached to information technology products than older consumers.

They said that research was critical to taking a strategic approach to planning or economic growth and improved productivity. It is only through economic growth and improved productivity that we could create employment opportunity. They said leveraging information technology in business operations can create a significant competitive advantage.

For more information, contact:
Shahid Khalil
Information Department
Lahore Chamber of Commerce and Industry (LCCI)
11-Shahrah-e-Aiwan-e-Tijarat,
Lahore -54000, Pakistan
Tel: +92-42-111-222-499
Fax: +92-42-36368854
Website: www.lcci.org.pk

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