Lahore, March 28, 2019 (PPI-OT): “Pakistan is a great place as it has marvellous potential as far as fashion industry is concerned”. Pakistan can earn huge foreign exchange through export of fashion industry if it succeeds to catch the attention of western buyers. They are going to other regional countries to buy hand-made embroidery and products for fashion industry despite the fact that Pakistan has far better expertise.
These views were expressed by the LCCI Senior Vice President Khawaja Shahzad Nasir, Vice President Faheem-ur-Rehman Saigal, Convener LCCI Standing Committee on Women Business Development Aasia Saail Khan, Head of Italian Delegation Ms. Stella Maria Novarino, Mrs. Diana Battaggia and UNIDO Representatives while speaking at a moot here at the Lahore Chamber of Commerce and Industry.
Ms. Stella Maria Novarino said that all those women are not just workers but artists who are doing embroidery, stitching and other related works. ‘We also want to change the perception of Pakistan in the world through Pakistani finest quality work and art and want to highlight the talent of Pakistani women that is fit for international fashion Industry”, She added.
She said that Pakistani women entrepreneurs have everything that Italian Fashion Company needs. There is no reason to not to work with them. LCCI Vice President Faheem-ur-Rehman Saigal said that fashion industry of Pakistan can get a good share from the international fashion market worth billions of dollars.
He said that from 220 million population of Pakistan, women comprise of more than 50 percent of it. Through introducing new projects, a large number of population can be benefitted and contribute in national economy. He said that Pakistan’s Fashion designing and clothing industry has become an important dimension for national economy because of its export potential. He said that decision makers should realize its significance in view of its huge potential for future expansion and give all possible facilities.
Convener LCCI Standing Committee on Women Business Development Aasia Saail Khan said that we have to promote our fashion industry and embroidery sector to secure an important place in the international market. She said that collaboration between Pakistani and Italian fashion designers can be a milestone.
She said that Pakistan’s hand-made embroidery can be merged with Italian designs and we are working on this project with the help of UNIDO. Members of Italian and UNIDO delegation Mrs. Danielle Doujour, Mrs. Elisabetta Latanzio Illy, Mr. Federico Barassi, Mr. Dino Fortunato, Rehmattullah Javed and Tanzeela Yousaf also spoke on the occasion.
For more information, contact:
Lahore Chamber of Commerce and Industry (LCCI)
Lahore -54000, Pakistan